Case Summary:
This study revolves around the small business, Energy in Progress. It includes social media creation/management, graphic design, and photo editing to enhance their online presence.
Business Background:
Energy in Progress (EIP,) established in 2001, is a Yoga studio with classes, including Pilates, Mobility, and more. Owned & operated by certified fitness trainer & health coach, Teresa Goss, in downtown Denton, MD. This small business is in Teresa’s home studio, classes offer an emphasis on mindful eating & food journaling, in conjunction with challenging workouts to help in achieving your healthy lifestyle goals.
Job Details:
Years: 2023-Ongoing
Credits: Social Media Manager/Graphic Designer
Target Audiences:
- Current, New, & Past Clients
- Yoga Fanatics
- Pilates Fanatics
- Healthy Lifestyles
- Aging Community
- Fitness Trend Followers
- Holistic Lifestyle
- Meditation Lovers
Social Platforms:
Approach:
Our initial focus is on solidifying the brand presence. This begins by captivating the attention of our existing clientele and subsequently expanding our reach to encompass a broader spectrum of potential customers. This expansion involves strategically sharing our social content within groups and pages aligned with similar interests, particularly those situated near our physical location. Sustaining our audience’s interest and loyalty is an ongoing endeavor, facilitated through swift and attentive responses to audience inquiries and the continuous adaptation to the evolving needs of our community.
Additional Assignments:
tasked with elevating EIP’s Facebook Page, as well as creating pertinent other social media accounts, ensuring a consistent and cohesive presence across the selected platforms. Cultivate an active and engaged follower base through purposeful content that fosters a sense of community. Uphold this engagement by promptly addressing inquiries and striving to fulfill expressed needs to the extent possible.
