Case Summary:
This study revolves around the Caroline County Department of Recreation & Parks. It includes event promotion on social media, social media creation/management, graphic design, and photo editing to enhance their online presence and increase sign-ups for classes/events.
Business Background:
Caroline County Department of Recreation & Parks (CCRP) is a division of Caroline County Government. The Department was established in 1981. They are responsible for the development, delivery and management of recreation programs and public facilities within the county.
Job Details:
Years: 2019-2023
Credits:
- Event Promotion on social media
- Social Media Manager /Graphic Designer
- Photo Editor
Social Media Platforms:
Approach:
For parents of registered children and parents of kids who just aged into our work, we posted frequent promotions about upcoming programs and early registration incentives. In addition, these audiences were also drawn in by the posting of pictures & videos of our programs in action; everyone loves seeing their children having fun, after all. For the broader community, we used popular memes, messages & classes focused on ‘getting away,’ ‘relaxing,’ and ‘me time’ to encourage self-care.
Assignments:
revive existing Facebook page, establish Instagram & Twitter social media profiles, create a brand kit for social media, manage/update existing social profiles to create a cohesive brand image across all platforms, create/maintain social media calendar, craft & schedule social posts (& associated graphics as needed,) handling correspondences as received through the various platforms. promote and disseminate content to increase reservations for classes/events as well.
