summerfestcaroline

Website Case Study: Caroline Summerfest

summerfestcaroline

Summary:

This study focuses on the annual Caroline Summerfest event in Denton, Maryland. It involves various tasks related to web design, social media management, graphics design, and photo editing to promote the festival.

Business Background:

Caroline Summerfest is an annual tradition in downtown Denton, Maryland. Billed as a ‘free, family entertainment festival’ featuring two stages of regional & local entertainment, a Friday battle of the high school marching bands, Saturday fireworks show, strolling performers, artisans, free KidzArt activities, games and food vendors featuring local non-profits.

Job Details:

Years: 2019-2023

Credits:

  • Web Designer
  • Social Media Manager
  • Social Media Graphic Designer
  • Photo Editor

Assignments:

complete overhaul of the festival’s existing WordPress website, optimizing it for search engines (SEO) & accessibility, and to upload the content & information in such a way so as to bring more visitors & visibility to the small town festival. Pictures of the festival require photo editing work after the festival for future promotion and as social media content.