Case Summary:
This study revolves around the nonprofit business, United Needs & Abilities. It includes social media creation/management, graphic design, and photo editing to enhance their online presence.
Business Background:
United Needs & Abilities (UNA) is a quality provider of person-centered services to individuals with developmental disabilities in all nine counties on Maryland’s Eastern Shore.
Job Details:
Years: 2016-Ongoing
Credits:
- Social Media Manager/Graphic Designer
- Online Event Promotion
- Photo Editor
Target Audiences:
- Clients (and their family, friends, etc.)
- Potential Clients
- Potential/Current service providers
- People googling Epilepsy.
- People googling developmental disabilities.
Social Media Platforms:
Approach:
our initial approach was to establish a strong brand presence. Alongside which we sought to captivate the interest of our current client base, followed by extending our outreach to attract a more diverse range of potential customers. This outreach strategy entails the strategic dissemination of our social content within communities and pages that share similar interests, with a particular emphasis on those located in close proximity to our physical business location. Ensuring our audience remains engaged and loyal is a continuous effort, achieved through swift and responsive handling of audience inquiries and an ongoing adaptation to the ever-evolving needs of our community.
Additional Assignments:
advance UNA’s official Facebook Page (&, as well as separate profiles for the annual golf tournament,) create the business’ official presence on Instagram & X (formerly Twitter.) While involved in this process, a brand kit, post templates were created, thus crafting a unified social media presence across all platforms and keep up the platforms functioning on as needed basis.
